As the 30th anniversary celebration of Hangmin Damei is about to kick off, we revisit the topic of corporate culture. The corporate culture is first and foremost a word of "wen", which is rich in heritage. Whoever supports the culture will be rewarded handsomely by the culture. With decades of hard work and practice, the older generation of Hangmin people composes a hymn of their own Hangmin corporate culture. It is also under the guidance of excellent corporate culture that our company has achieved brilliant achievements one after another. It is necessary and necessary for the new generation of Hangmin people to pass on and carry forward this excellent corporate culture.

The series of digital reform measures launched by Hangmin Damei in recent years is an important work with both practical significance and foresight, and it is also a concrete practice of corporate culture construction. The digital reform has brought our traditional manufacturing enterprises faster and more convenient. The return, to achieve a win-win economic and social benefits.

The development of modern enterprises has gone from focusing on production capacity, output value and marketing strategies, to striving to become an industry standard setter, and entering a higher level of corporate culture and brand competition. It is not easy for a company to enter the top 100 in the industry, and it is even more difficult to maintain a long-lasting vitality. The key trick is to have a broad and solid corporate culture and a deeply rooted brand effect. The reason why Swiss watches and BMW cars are expensive and applauded is because of the added value of brand culture. Customers buy not only products, but also a brand culture that is innovative, classic, refined, and leads the needs of users.

Corporate culture is the soul of an enterprise. Hangmin Damei wants to become a first-class company with core competitive advantages in the printing and dyeing industry, and let the society recognize our Damei's brand image.

Corporate culture involves several different levels such as corporate image, code of conduct, system, and values. It seems invisible and omnipresent. Usually, we treat the quality of printing and dyeing, the awareness of caring service to customers, the environmental protection concept in design, the importance of safety system, and even the tone of answering calls, 6S management in the factory area, and whether the food trays in the canteen are conscious. Sending back, etc., all reflect the culture of a company. Countless colleagues around us who have worked hard for Damei's entrepreneurial journey for 20 to 30 years have set an example for us.

A thousand miles begins with a single step. It is everyone's responsibility to build a brand-new corporate culture of Hangmin, starting from me.

(Provided by: General Manager Office Ni Hong)